Dole Foods
Integrated Marketing Campaign
To raise awareness and increase sales of Dole Salad Kits in key Northeastern markets, we developed a complete integrated campaign emphasizing the brand’s freshness, taste and variety. Elements included TV, radio, digital, and outdoor media.
Grocery Trade Ad
To promote Dole’s leadership in helping families live healthier, we designed a full-page advertorial spread for a leading grocery trade publication that showcased Dole’s nutritional collaboration with Disney.
Presentation Infographics
We created a presentation with custom infographics to outline the benefits and potential opportunities of Dole’s Frozen Fruit line for a strategic meeting with a leading membership warehouse club.
Recipe Cards
We designed recipe cards for a Dole promotion featuring Disney’s Frozen 2, resulting in a magical collection of healthy recipes geared toward the younger generation.
